Prof. Rob Adams has over 46 years' experience as a practising Architect and Urban Designer. As General Manager, City Design at the City of Melbourne Rob helped in 1985, put in place the first comprehensive urban design strategy for the city. In 2008, Rob was awarded the Prime Minister's Environmentalist of the Year and the Order of Australia in 2007 for his contribution to Architecture and Urban Design. Rob has led the City Design team to be the recipients of over 150 international, state and local awards for Design in the Urban Environment which has assisted in the transformation of central Melbourne.